WE TRANSLATE STRATEGY INTO CREATIVE, WORD AND DESIGN.
Channel is losing ground to content. At a time of lack of trust and information overload, how are you going to make your communication effective? Many years ago, advertisers used to say that you will never know which half of your money has gone wasted. Nowadays, PR practitioners also have to acknowledge that you will never know which half of the channels are not trustworthy. Immune yourself from noise outside and build trust from your target customers. Make a product that meets your own expectations, speak a language that you prefer, and be loyal to your customer base that may not be as large. In this case, your communication, even if it is like a small rock thrown into an ocean, will create beautiful ripples or even a powerful wave.